TalentBoost Upgrade Best Practices

Updated 06/25/2025

Did you know that many job seekers use Google plus an additional 16+ job boards when looking for their next opportunity? A great way to market your ad to those places job seekers are actively looking is by adding a TalentBoost upgrade to your ad purchase.

• • Distribute your jobs to a network of premier job sites and search engines
  • Create the perfect blend of duration-based and programmatic job distribution
  • Receive up to 400% more responses from qualified candidates

  The TalentBoost upgrade is an AI-powered programmatic job distribution which will use an automated algorithm to get your job posted within a network of premier job sites based on where the talent you need is currently searching! This model uses a performance-based (pay-per-click) model to have your job distributed for maximum exposure and candidate interest based on candidate behavior (i.e. what candidates are searching for and where). As this is a performance-based model, we cannot provide an exact list of where your job will be distributed or for how long prior to purchase. Each listing is unique! The system will monitor the performance of the ad and move it to the sites where it is getting the most traction to ensure you get the quality of candidates for the best CPC (cost-per-click) possible. No guesswork, the system handles all the optimization for you!

  We can offer some tips when creating your ad to make sure it gets distributed to the talent pool you need:

  • Use a meaningful and easy to understand job title. Think of job titles your ideal talent might use when searching for you vs. using internal jargon to your organization. For example you may call your customer service team members "Customer Rockstars Level II", but candidates who don't know you yet are likely just searching "customer service."
  • One job title per ad! If you combine multiple job titles in a listing, this can confuse the algorithm making it harder to properly place your advertisement. Separate ads for each job title are recommended.
  • 150+ words for your posting. This is a minimum, but it is recommended to make your posting robust and include all pertinent information about the position - don't leave your candidate with any questions!
  • Anonymous/Confidential posting is not recommended whenever possible. Some of the sites in the TalentBoost network do not accept confidential postings. Additionally, it does make it hard for the automated algorithm to match you with the best sites as the main criteria it looks for are job title and location.
  • Include a city, state, and zip code for the location of your posting. If this is left blank, your posting will be set to a default location (St. Petersburg, FL) which will make it harder for your talent to find you, as well as cause trouble with the distribution of your ad.
  • Exclude application instructions from the body of the posting. Some of the sites in the TalentBoost network do not accept ads which state the application info in the verbiage. Additionally, it makes it hard to track where your talent came from which, in turn, is how the algorithm learns where talent is most actively looking!
  • Email application method (only) is recommended. Some of the sites in the TalentBoost network do not accept ads which redirect to a URL/ATS for application. Using a URL redirect will limit where your ad can be sent. Some sites also will not support ads with multiple application options (such as email + job board portal application).
  • Duplication rules are in place to prevent your ad from re-posting to sites within the TalentBoost network where you might have already paid to directly post. This means your performance-based (cost-per click) distribution will not be eaten up by duplicate ads.

  
  Keep in mind that the distribution of this job through the TalentBoost network is meant to put your ad in front of candidates who have been searching for employment in your field. The algorithm is smart and is not going to target employers when distributing, meaning your internal team is not the audience for the posting. If you do happen across the ad within its distribution, we do not recommend clicking on it. As this is a cost-per-click model, you will want to save all those clicks for your potential candidates!

  The TalentBoost upgrade is performance-based rather than time-based, meaning that the distribution will stop once the allotted cost-per-click budget has run out. If you need an upgrade that will keep your posting visible for 30 days on the upgrade network, consider additionally adding the Diversity and/or Veterans upgrades! You can read more about those at:

  Veterans, Diversity, and Social Media Upgrades